Remembering Gerry Rubin

Gerry Rubin - 1940-2023

I was saddened to hear about the passing of Gerry Rubin in late October 2023. Gerry was the co-founder of the legendary advertising agency Rubin Postaer and Associates, well known throughout the advertising world as RPA.

Had the great privilege of meeting his lovely daughter, Anne, during a period in my early twenties, when I was attempting to launch a print magazine for student leaders. 

Anne and I both attended a student leadership camp & conference in Northern California and when the event was over, Anne hitched a ride in my 1972 Volkswagen bus back to her family home in the Pacific Palisades where her father was waiting for her.

When Anne told her father I was starting a magazine for student leaders, he did not miss a beat in quizzing me about my concept and immediately offered to introduce me to potential advertisers, advertising executives and magazine publishers he personally knew, well, that included Robert (Bob) Peterson who owned Teen Magazine and Motor Trend and a large array of other magazines, along with introducing me to the publisher-in-chief of Architectural Digest and the founding publisher of USA Today, Al Neuharth.

Gerry was the ultimate connector and taught me the value of the importance of the human touch, which he was the master of.